Virat Kohli, the Indian cricket captain, has signed a long-term deal with global sportswear brand Puma in a move that is expected to be worth millions of dollars. The deal will see Kohli represent Puma in all marketing and promotional activities, making him the brand`s first global ambassador.
The announcement of the agreement was made in February 2021, and it is set to run for the next decade. Puma has long been associated with sports and has a rich history in cricket, having collaborated with some of the world`s best cricketers in the past. Kohli, on the other hand, is one of the most prominent sportsmen in the world and is widely regarded as one of the best cricketers of his generation.
The Virat Kohli-Puma agreement is a strategic move on both sides. For Puma, it is a chance to tap into the growing Indian market and benefit from Kohli`s popularity and influence. The deal is expected to give Puma a significant boost in sales, especially in India, which is the world`s second-most populous country.
For Kohli, on the other hand, the deal provides him with a new platform to showcase his skills and grow his personal brand. Kohli is already among the highest-paid athletes in the world and is the highest-earning cricketer globally. The Puma deal is expected to significantly boost his earnings, making him even more of a force to be reckoned with in the world of sports.
The agreement is also expected to have a positive impact on the sport of cricket as a whole. Kohli is known for his passion for the game and his commitment to promoting it globally. His partnership with Puma is sure to bring more attention to cricket and encourage more young people to take up the sport.
In conclusion, the Virat Kohli-Puma agreement is a win-win situation for both sides. Puma gets to collaborate with one of the most prominent sportsmen in the world and benefit from his popularity and influence while Kohli gets to showcase his skills and grow his personal brand. This partnership is expected to have a positive impact not just on the two parties involved but on the sport of cricket as a whole.